left
right
up
down

Ehsan Nazari is a Freelance Commercial Director and Video marketing Researcher who helps Marketing professionals and startups build an audience by video to get more paying customers online

Before working as a video marketing expert, Ehsan spent six years as a Graphic Designer and Advertising Consultant for a variety of Advertisement Agencies. After a successful career helping companies and individuals,  Ehsan now helps them writing marketing copy for their products and services

Ehsan’s available for any help regarding video marketing projects, as well as private consultations. You can reach Ehsan via Hi@EhsanNazari.com

Copyright© 2018 Ehsan Nazari All Rights Reserved.

To follow along in his journey as a serial entrepreneur, follow Ehsan on his website : ehsannazari.com
instagram: @ehsannazaridotcom
and YouTube channel : www.youtube.com/user/ehsannazari

GLOBAL SOCIAL VIDEO AD SPENDING SLOWS DOWN

GLOBAL SOCIAL VIDEO AD SPENDING SLOWS DOWN

Social video ads have been heavily advocated and vouched for by giant internet firms like Facebook, Twitter, Snapchat and YouTube. This has

resulted in a surge in social video ad spend across the globe. However a new forecast reveals that investments in this popular ad format have entered into a temporary plateau phase in its continuous growth cycle.

 

According to a forecast examining social video’s share of ad spending among advertisers worldwide between Q1 2016 and Q1 2017 by online advertising firm Kenshoo, investment in the social video ad format appears to have hit a roadblock. While social video ad spending share saw continuous increases between Q1 and Q4 of 2016, Kenshoo noted there was a slight decline during the first quarter of this year on its platform. However, there has been an ongoing effort to push for more investment in social video ads so this decline is of little concern to many brands and only seems to be a temporary roadblock that should resolve soon.

Among some of the factors that Kenshoo believes have resulted in this decline include the 2016 US presidential campaign, which saw a significant increase in social ad videos in Q4 of last year. Also more recently there is the massive YouTube boycott over placement of ads alongside inappropriate content that saw many top companies pulling their ads from the video sharing platform. However, even this is thought to have little impact on social video ad spend and only seems to be temporary.

On the plus side more consumers are registering higher engagement with video ads put on social platforms. As noted in an October 2016 polling conducted by Vanson Bourne for Brightcove, 40% or more of internet users in the US, Australia, the UK and France watched a branded video on social media during the time period studied. Even more promising was that a significant portion of respondents made a purchase after watching. This was highest in the US (53%) and Australia (48%).

C
The 37 Must Know Statistics About Video Marketing

The 37 Must Know Statistics About Video Marketing

Between Snapchat (10 billion), Facebook (8 billion), and YouTube alone (4 billion), there are 22 billion daily video views. Be sure to choose the right kind of content for your video. The 3 most popular forms of content are comedy (39%), news (33%), music (31%). YouTube reports mobile video consumption rises at least 100% year over year. Video in email leads to a 200 – 300% increase in click through rates. Including video on a landing page can increase conversions by 80%. After watching a video, 64% of users are more likely to buy a product online. Real Estate Listings That Include a video recieve over 400% more inquiries than those who don’t. Combining video with a full page ad boosts engagement by at least 22%. When you use video on social media, your audience is 10 times more likely to engage with it in some way. 65% of excecutives will visit a website and 39% will call a vendor after viewing a video. 50% of executives look for more information after seeing a product / service in a video. When you use video, you have a 53 times higher higher likelihood of ranking on the first page of Google. 86% of colleges and universities have a presence on YouTube. 65% of marketers plan to increase their mobile ad budgets to account for video. 86% of online video marketers use video content. 22% of small businesses plan to post a video in the next 12 months. 66% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive results on their ROI. 1 minute of video is equivelant to 1.8 million words to your audience. 90% of users say that product videos are helpful in the decision process. 1/3 of all online activity is spend watching video. 80% of users recall a video ad they have viewed online in the past month. 92% of mobile video consumers share videos with others. 36% of online consumers trust video ads. 75% of executives watch work-related videos on business websites at least once a week. 46% of users take some kind of action after viewing a video ad. 75% of online video viewers have interacted with an online video in the past month. 90% of online video views are between the ages of 18 – 34. This same group between the ages of 18 and 34 collectively are expected to spend more than $200 billion annually starting in 2017 and $10 trillion in their lifetimes. Enjoyment of video ads increase purchase intent by 97% and brand assocaiton by 139%. 5% of viewers will stop watching a video after 1 minute and 60% will stop watching by 2 minutes. The average user spends over 16 minutes watching online video ads every month. 4 of 5 users will click away if the video stalls while loading. 300 hours of video and uploaded to YouTube every minute. 59% of executives would rather watch video than read text. More video content is uploaded every 30 days than all 3 major U.S. T.V. networks combined have created in the past 30 years. Online video ads recieve over 18 times more viewer engagement than T.V. commercials. In 2017 video ad spending is expected to top $11.4 billion. Video ads make up 35% of total online spending. Bonus: The average user is exposed to an average of 32.3 videos in a month. 45.4 percent of users viewed at least one video online over the course of a month. By 2017, online video will account for 74% of all web traffic. 65% of viewers watch more than 3/4 of a video. 28% of smartphone users watch a video on their device at least once a day. 81% of people feature their video on their brands website. 4.6 billion video ads are watched online each year. Visitors who view videos stay on websites an average of 2 minutes longer than those who don’t. 59% of viewers will watch a video that is less than 1 minute long. 7 out of 10 marketing professionals are optimizing video for SEO. The average user spends 88% more time on websites with videos. 70% of marketing professionals report video converts better than any other mediums. Mobile makes up 40% of the global watch time on YouTube. Including a video on your homepage can increase conversion rates by 20% or more. 30 second in-stream mobile video ads have an 88.3% completion rate. Animated explainer videos increase conversion rates by 20%. Videos that are 15 seconds or shorter are shared 37% more often than those that last between 30 seconds and 1 minute. About 74% of the online market now supports HTML5 according to LongTail Video. 16% of YouTube videos are embedded, linked, shared on Tuesday between 11am and 1pm. Ipad users tend to watch a video up to 5 minutes long. According to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer. It will take over 5,000,000 years to watch every video that crosses global IP networks in a single month in 2019. 147.MM Americans watch video on the internet. Marketers who use video grow revenue 49% faster than non-video users. 55% of shoppers often research on mobile devices, where visual content helps inform their product selection. 4 out of 5 shoppers say a video showing how a product or service works is important. 7 out 10 Millennials are likely to watch a company video when shopping online. Q4 2015 was the first time ever that mobile video views exceeded desktop views. 68% of shoppers expect a consistent set of visual content across desktop and mobile devices. 100 million hours of video per day are watched on Facebook. Mobile video views grew 6x faster than desktop views in 2015. 50% of advertisers are shifting budgets from TV to digital video. “How-to” searches are up 70% year-over-year on YouTube. Explainer and product feature videos were the most popular videos for retailers in 2015. Videos rated at least four out of five stars had more than twice the average buy rate of videos rated three stars or less. 1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering in-store. 92% of shoppers say visuals are the most influential factor affecting purchase decisions. Marketers who use video receive 41% more web traffic from search than non-users. 90% of Twitter video views are on mobile devices. Social video generates 1200% more shares than text and images combined. Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats. Replacing an image with a video on a landing page increases conversions by 12.62%. By 2020, smartphones will account for 81% of total mobile traffic (up from 76% in 2015). 33% of tablet owners watch one hour of video per day on their device.
C
My first Book about VIDEO MARKETING

My first Book about VIDEO MARKETING

 I recently finished up my first book. Its about VIDEO MARKETING and with this book  you can  Learn to build Video into your marketing plan and create a video outline

please share your comments with me

C
IT Researches

IT Researches

C